About

overview

Who we are and how we serve our community

committees

The people who make it all happen

board of directors

Meet MSA leadership

contact us

Get in touch with us

staff

Your Museum Store Association contacts

donate

Ways to support our nonprofit organization

MSA Code of Ethics

MSA Code of Ethics & Antitrust Policy

membership

Join or renew

How to join MSA or renew Membership

shoptalk

Our  online community platform

membership Directory

Members only access

chapters

Leadership at the local level

MSA SCHOLARSHIPS

An opportunity for professionals with budget challenges to attend MSA FORWARD

RECOGNITION AWARDS

A full list of institution recipients by year for the MSA Recognition Awards

MSA NEXT

Emerging industry professionals

BUYER'S CHOICE AWARDS

Recognizing MSA FORWARD vendors

JOB SOURCE

Your one-stop career resource center to find and prepare for your next opportunity

Sponsorships & Advertising

Where MSA vendors can find opportunities to be recognized by MSA buyers

education

Educational Recordings

Searchable downloads of all educational
sessions for members and non-members

publications

Providing ideas and methods to help store operators and employees

msa forward

Past conferences with links to session recordings, awards, exhibitors, and more. 

resource library

Curated content library for our members

Upcoming Live Webinars

What is ON for live digital events

MSA Blog

Articles written by subject matter experts to inform and educate

Knowledge standards

The foundation of nonprofit retail

Events

COMMUNITY CALENDAR

The schedule of webinars and events with descriptions and links to registration pages

msa forward conference

Where to find information about MSA FORWARD Conference and Expo

market Events

MSA events at wholesale gift markets

museum store Sunday EVENT

Annual Museum Store Advocacy Day

NEW: Increase visibility to your product or service and become a Webinar Sponsor!

Deliver your 2-minute company introduction of your product or service at the beginning of the webinar. You also have the opportunity to introduce our webinar educator or moderate the Q&A and we will add your company logo on course marketing materials via email and our website. The cost of this opportunity is $250. If you are interested in learning more, contact education@museumstoreassociation.org

Virtual Talking Shop: University Museums Roundtable

 

Wednesday, August 13, 2025

2-3pm EST

REGISTER HERE

 

This roundtable will be moderated by Michelle Bourdon, Visitor Services, Store & Revenue Manager, USC Museums, and Julia Jordan, Retail Experience Manager, Edelman Fossil Park & Museum.

The “How-To” of Participating in Museum Store Sunday for MSA Vendors!

Wednesday, August 20, 2025

3:00 pm ET

REGISTER HERE

 

Come one, come all to this Vendor-focused Museum Store Sunday webinar! Our Museum Store Sunday experts will give vendors the lowdown on everything they need to know about vendor participation in MSA’s annual advocacy campaign.

Institution members are encouraged to join for a robust conversation and Q&A!

Don’t forget the 2025 Museum Store Sunday Informational webinar is taking place on Tuesday, September 16, at 12:30 pm ET! Look for registration details by email.

2025-2026 Webinar Series: Thinking Outside the Shelves: Turning Challenges into Opportunity
presented by Anne Cecil of ONO.

Unlock fresh perspectives and practical strategies to tackle retail merchandising challenges head-on. This series explores three powerful creative approaches—Design Thinking, SCAMPER, and Reframing—that will help you innovate product placement, store layout, and shopper engagement. Learn how to transform obstacles into opportunities that drive sales and enhance customer experience.

Webinar One: “Design Thinking — Human-Centered Retail Innovation”

August 27, 2025
3:00 PM ET

REGISTER HERE

In today’s evolving retail landscape, success lies in truly understanding your customer — not just what they buy, but how they feel, behave, and navigate your space. This webinar introduces Design Thinking, a problem-solving framework rooted in empathy, creativity, and iteration, to help retailers reimagine their stores from the shopper’s point of view.

All You Need to Know to Drive Success for Your Museum Store Sunday!

Tuesday, September 16, 2025
12:30 pm – 1:30 pm EST
This webinar is for all members!

REGISTER HERE FOR YOUR ZOOM LINK

Whether this is your first year or year nine participating in Museum Store Sunday (particularly if you haven’t registered yet!), we hope you join us for this instructional webinar.

We will discuss what is new for 2025,a call to action to shop locally, and a plan for this year’s national PR campaign. Learn how to increase awareness of your store and drive traffic and sales with marketing, special events, and promotions on Museum Store Sunday.

Join Co-Chairs Stuart Hata, Director of Retail Operations, Fine Arts Museums of San Francisco, Susan Tudor, Director of Retail & Visitor Experience, Cummer Museum of Art & Gardens, and Jonathan Ochart, Founder of The Postcard Agency as they take you through the ways you can get your Museum Store Sunday event out to the public! These best practices are tried and true!