MSA FORWARD 2026 UPDATES

Registration will Open In December 2025!

Where: Philadelphia Convention Center, Philadelphia, PA

When: May 19-22, 2025

What’s New: NEW INITIATIVE in 2026! 

The Museum Store Association (MSA) has announced a new initiative aimed at supporting museum store professionals during a time of financial uncertainty. Beginning with MSA FORWARD 2026 in Philadelphia, individual MSA institution members receive free registration for the Annual Conference & Expo.

By removing the cost of registration, MSA aims to make it easier for institutional members to share best practices, discover new merchandise, and build lasting industry relationships, bringing back valuable insights and merchandise strategies to their organizations. 

Call for Proposals: Deadline September 26, 2025. Email speakers@

Exhibitor Booth Sales: Opens Soon to all Vendor Members

Attendee Registration Opens in December 2025

CLICK HERE TO LEARN MORE ABOUT THE VALUE OF MEMBERSHIP AT MSA

MSA FORWARD – Where museum store professionals and vendors learn, connect and do business:

• Business & Sourcing: Meet buyers and vendors in a trade show setting built specifically for museum retail.

• Learning: Attend expert-led session breakouts and keynote talks on marketing, merchandising, and nonprofit retail operations.

• Networking: Dedicated events like Buyer Roundtables, receptions, silent auction, and more. Foster meaningful connections by attending this annual event.

• Community & Awards: Celebrate excellence via Buyer’s Choice and Recognition Awards, join MSA’s community, and explore peer best practices.

Access Recorded Sessions from MSA FORWARD 2025 in Los Angeles by visiting this page >>> Conference Recordings